News Juno Editor/Paula Guran on 09 Oct 2007 09:26 am
Borders Beta
Borders has begun introducing new Web site, but you can’t buy stuff yet. (The company has been outsourcing its minimal site to Amazon.com for years.) The beta site (http://beta.bordersstores.com/online/store/Home) includes (according to a press release):
- The Magic Shelf, a 3-D, browseable virtual “shelf” of books that will show titles of the customers’
- interests (based on previous purchases and, I imagine, searches). Fancy, but possibly browser slowing for many.
- A BordersRewards.com site
- A Borders Book Club at BordersMedia.com, which includes the Borders Book Club
- Borders “Live at 01,” with events filmed at Borders flagship store in Ann Arbor, MI
- Borders Kitchen, with interviews and cooking demonstrations;
- Borders Guest Shortlist, with authors writing about books, movies, audio
- Borders at the Movies, with movie trailers and interviews with authors discussing books that have become or arebeing made into movies
- Borders Romance Reading Room
You can comment at: http://bordersbeta.gather.com/
We’d like to see a “What Juno Book to Buy Today” feature 