Publishing Juno Editor/Paula Guran on 21 Oct 2008 12:52 am
Andrew Wheeler has an intelligent, accurate blog entry about how a book is “skipped” (not carried) by Borders. (Wheeler was a senior editor for the Science Fiction Book Club. He is now a Marketing Manager for John Wiley & Sons.) Evidently, this has been a topic of late among some SF/F writers.
We know the feeling here at Juno, we’ve had a lot of skips this year, but we also understand (like Andy) that publishing is a business. Yes, there’s the emotional side that any writer feels when her/his book’s chances for success are dashed. As an editor I feel that, to an extent, too: a book may not be my “child” as it is the author’s, but I certainly feel like a loving aunt or a great nanny!
And, let’s face it—from a business perspective, if any publisher suffers too many “skips” they are soon out of business. That’s painful in many ways.
So, as a writer (or reader interested in the trade) make sure you read Andy’s article. You’ll come away informed.